ArthurF.Freygang

CHALLENGEACHIEVEMENTS

Sanway Academy

SSA

  • Booking Flow
  • Conversion Optimization
  • Branding

Tasked with bringing a personal service online, we redesigned Sanway’s Spanish Academy booking flow experience. In just a week, we created scalable components and a new concept to reduce friction in the back-and-forth of booking a class.

  • Product Designer
  • 2 members
  • 7 days
Cover for the Sanway Academy case study: the booking flow shown on a desktop computer beside the screens it is made of.

Challenges

The challenge was to design a clear and intuitive booking flow on a responsive platform, keeping accessibility in mind and working closely with the stakeholder on a tight deadline.

The home page of the Spanish school, with the teacher's photograph beside her introduction and a button to get started.
The timetable page: a week of classes by day and hour, with the level of each class and how many places are left.

Achievements

• Designed a streamlined booking flow that reduced friction and increased student confidence in booking lessons online.

• Delivered a high-fidelity prototype and scalable design system, enabling the academy to expand its offerings digitally.

• Increased session duration by 20% with clear content strategy and tone.

The booking form: the student's details and card details on one side, the booking summary and total on the other.
User persona board for a maths teacher who has moved to Barcelona, with her age, occupation and location, her needs, her frustrations, the brands she uses and her devices.
Journey map across five stages, from arriving in Barcelona to the search continuing, with the emotional curve and the user's thoughts at each stage.
Style tile: the typographic scale, the logo, an icon set and the colour palette, with the primary, secondary, accent, neutral and functional colours named.
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