ArthurF.Freygang

CHALLENGEACHIEVEMENTS

Triagefy Landing PageTriagefy LP

Triagefy

  • Landing page
  • CRO
  • Health Tech

Redesign of the Triagefy landing page, a Brazilian healthcare SaaS that uses AI to handle patient triage and scheduling. The project rebuilt the visual language from scratch, improving narrative structure and clarity while introducing analytics with posthog to support continuous optimization through user behavior tracking and experimentation.

  • UX/UI Designer
  • 2 members
  • 3 weeks
The Triagefy home page on a laptop, with the opening headline above a view of the product.

Challenges

The main challenge was making the product's core value proposition, an invisible AI working in the background, feel tangible and trustworthy to potential healthcare clients. Showing how the AI behaves differently across all the distinct medical specialties required designing a custom mockup component simulating a chat with the AI, making it feel authentic and specific, not generic. Implementing posthog added another layer, requiring event definition and setup for tools like session replay, heatmaps and A/B testing.

The Triagefy home page on a laptop on a stand, showing the headline and the conversation view underneath.
The Triagefy site on a laptop, showing three illustrated cards for what the product takes off the clinic's hands.

Achievements

• Redesigned the full landing page with a stronger visual narrative and clearer conversion flow.

• Created a scalable design system to support iterations, A/B testing, and continuous optimization.

• Implemented posthog for event tracking, session replay, heatmaps and experimentation with A/B testing to analyze and improve performance.

The Triagefy site on a laptop, showing the path from first contact to a booked appointment as three illustrated steps.
The Triagefy site on a laptop, showing the section on controlling the clinic from anywhere, with a robot illustration.
The Triagefy site on a laptop, comparing on one side what the assistant does and on the other what it never does.
The Triagefy site on a laptop, showing the frequently asked questions as collapsed items.
The Triagefy site on a laptop, showing the product section: every conversation in one place, beside a list of recent contacts.
The Triagefy site on a laptop, showing the product on a dark green background with a phone beside the menu.
The Triagefy site on a laptop, showing four pricing plans side by side with what each includes.
The Triagefy site on a laptop, showing the closing call to action above the footer.