ArthurF.Freygang

CHALLENGEACHIEVEMENTS

Gica Nails Landing PageGica Nails LP

Gica Nails

  • Landing page
  • Conversion optimization
  • Beauty

Designed a conversion focused landing page for Gica Nails first online course, F1 Nail Pro, a professional nail technique and business program led by Giselle Villar. The project involved translating a strong personal brand into a intuitive digital sales experience, guiding users from pain points to purchase. Analytics with posthog enabled continuous optimization through user behavior tracking and experimentation.

  • UX/UI Designer
  • 2 member
  • 4 weeks
The Gica Nails course landing page on a desktop computer on a desk with plants.

Challenges

Balancing the warmth of a personal brand with the persuasive structure of a high conversion sales page required careful hierarchy decisions, the experience had to build trust while leading users to action across all breakpoints. Implementing posthog introduced an additional layer, requiring event mapping and setup of other tools.

The Gica Nails landing page on a desktop computer, showing the three pillars of the method as three cards.
The Gica Nails landing page on a monitor on a desk, showing the learning journey as a sequence of steps, with a hand on the mouse.

Achievements

• Delivered a fully responsive landing page across desktop, tablet and mobile with a conversion focused content architecture.

• Created a design system to support the evolution of the digital presence, while enabling faster A/B testing and easier implementation of new iterations and optimizations.

• Implemented posthog for event tracking, A/B testing, session replay and heatmaps to support continuous optimization.

The Gica Nails landing page on a desktop computer, introducing the instructor with her photograph and three headline figures.
The Gica Nails landing page on a phone, showing the opening headline and the enrolment button.
The Gica Nails landing page on a phone, showing the three pillars of the method.
The Gica Nails landing page on a phone, showing the price section with what the course includes.
The Gica Nails landing page on a desktop computer, showing the price section with what the course includes.
The Gica Nails landing page on a desktop computer, showing three student testimonials with star ratings.
The Gica Nails landing page on a phone, asking who the course is for, with two cards describing the problems it addresses.
The Gica Nails landing page on a phone, showing the learning journey as a connected path of modules.
The Gica Nails landing page on a phone, showing the closing call to action above the guarantee badges.